Not to keep talking about beer on a mostly music site...but it appears the brewing community has applied a hip music concept to their world once again.
From Brew Dog:
An inherently contradictory take on a classic style
This 6% trans-atlantic fusion IPA is light golden in colour with tropical fruits and light caramel on the nose. The palate soon becomes assertive and resinous with the New Zealand hops balanced by the biscuit malt. The finish is aggressive and dry with the hops emerging over the warming alcohol.
This fresh, full flavour natural beer is our tribute to the classic IPAs of yester-year. The post modern twist is the addition of amazing fruity hops giving an explosion of tropical fruit flavours and a sharp bitter finish.
I've had a fair amount of Brewdog's beer (there's also a Hardcore IPA and a '77 Lager), and have to say, I'm pretty fond of it.
ReplyDeletehttp://www.brewdog.com/beer.php
Their setup does seem to be pretty legit; if this was, say, a division of Coors borrowing a set of aesthetics to hawk their beer, it'd be a different story...